Anywhere, Always – Parsons x Alpha Industries

Created as part of a collaboration between Parsons and Alpha Industries, Anywhere, Always is a digital brand activation campaign designed to reimagine Alpha’s heritage for a new generation. The project integrated storytelling, video production, and strategic brand positioning to highlight Alpha’s legacy of durability and adaptability, while engaging contemporary audiences through digital-first experiences.

Digital brand activation campaign co-created with Alpha Industries. I edited the campaign video to blend heritage storytelling with modern digital strategy to engage new audiences.